About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
SOCIAL MEDIA MARKETING
SOCIAL MEDIA MARKETING
From LinkedIn and Facebook to Instagram and Pinterest, social media is a big part of many companies’ marketing plans today. But is social media marketing a good idea for your B2B company?
B2B MARKETING SERVICES
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Social Media Marketing
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Business Marketing Companies
On the surface, social media sounds easy. Get on the social media outlet of your choice, type something, and hit post. But when youre using social media for your business, it is anything BUT easy. Its true that business-to-business companies can see results from social media marketing, but only if done properly. And most companies (B2B or otherwise) dont perform social media properly.
Twitter, LinkedIn, Facebook and many other popular social media tools are quickly and dramatically changing the landscape of lead generation and marketing. But social isnt something you can just rush into. You cant set it and forget it like some of the marketing automation tools, and the social media platforms that work for one company or industry may not be the best choices for another.
Social media is most effective when it is integrated with your overall digital and offline marketing strategy, and used consistently to reach a specific audience. A good social media plan includes research into the platforms where your customers and prospects are most active, cultivation of a complete and on-brand profile, and messaging that is specific to those platforms. It also requires patience you will not get immediate results, but good planning coupled with good content will build a following.
Are you thinking about B2B social media marketing? Give us a call, and well help you decide which social media platforms are right for your business, build a plan that will complement your existing sales channels, and help you create content that turns followers into customers.
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social-media-marketing
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