About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
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Weve been studying the human brain extensively and know that, in this new multi-screen, multiple-messaging world, the creative rules for getting brand messages to stick have changed.
With an abundance of messaging but a poverty of attention, brands have to adopt new creative techniques to ensure cut-through.
In our view, its only when you join up behaviours in the context of the Digital Age that you can truly become a human brand.
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Business Learning Terms
B2B Channels
Business to Business (B2B) marketing refers to a market where other businesses, not end consumers, are the purchasers of the goods and services.
All these are considered business to business transactions.
Like Business-to-consumer marketing, business to business also employs different channels, such as e-commerce or physical stores.
Many business-to-business transactions involve large sums of money, because generally the business will buy in large quantities.
One of the major differences between business-to-business (B2B) transactions and business-to-consumer (B2C) transactions is the type of online (e-commerce) interaction.
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