About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
Through marketing data, we help brands better understand their customers so they can connect with them more effectively on a deeper level.
Through marketing data, we help brands better understand their customers so they can connect with them more effectively on a deeper level.
Data-driven marketing is essential to creating a deeper connection with your customer. Its the first step in the quest to bond them to your brand.
We know which marketing data will help you get to know your customer better. Through our in-depth data and analysis you can grow to understand and know your customer just like you know your friends.
Together we can build in-depth portraits of your customers to help you connect with them and win their business ahead of rival brands. We do this by using data-driven marketing, and we then create profiles and predictive models that can forecast the future actions of the consumer.
Survey data provides accurate and high quality information to greatly improve your marketing programmes.
Shoppers Voice surveys allow us to garner information from tens of millions of consumers. This helps us determine what products they use and what their future intentions are. All this feeds into TargetSource, North Americas biggest self-reported database. We use more than 1,000 variables to segment audiences, collecting survey data that you will not find elsewhere.
For example, were aware of specific customers needs for your products, and we know of their pending life events. This means we can supply relevant and timely targeted messages to persuade them to try your brand.
And clients can rest assured that customer privacy is protected, as this survey data includes the responders consent to receive more offers across multiple channels.
…………………………………………………………………………………………………………………………………………………………………………
……………………………………………………………………………………………………………………………………………………………………………….
through-marketing-data-we-help-brands-better-understand-their-customers-so-they-can-connect-with-them-more-effectively-on-a-deeper-level
…………………………………………………………………………………………………………………………………………………………………………….