Atl Awareness Magazines in mumbai

About Us

We are a Pune Based Production & Model Management Agency servicing national and international clients on Print & Video Productions, Fashion Shows and providing a range of local and international Models, Casts, Kids, Photographers & Stylists for Shoots. We have categorized our talent by age, height, ethnicity, experience and capabilities to bring you the right talent according to your specifications.

With a passion for what we do, we understand every client’s requirements and make every experience efficient, professional and most of all, fun. Our network of production partnerships and a reputation for delivering cost-effective, quality production service gives us the edge to deliver better results.

Our Services:

Print & Video production
Fashion Shows
Editorials
International & Local Models
Photographers & Choreographers
Stylist – Makeup, Hair, Fashion, Product & Food Stylist
Actors, actresses, featured extras and extras
Screen Test/ Casting sessions
Location services/ Location approvals
Portfolio Sessions

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Business Learning Terms

What Idiot Box Can’t Do For Commercials But Online Can?

Posted in Digital Media Planning & Strategy
This paper looks at exploring digital medium for the same commercials we see on TV.  Video is the hottest new format for online advertising. Thanks to emphasize on infrastructural development, no of high speed connections are increasing day by day. According to TRAI, no of people of using broadband connections were 5.65 million by end of JAN 09. TRAI defines a broadband connection a connection with a minimum speed of 256Kbps. This makes consumption of online video rather easy. That’s why the consumption of online videos has consistently going up. That’s why YouTube is such a success today.  Following table shows the last year video views and expected video views in this year.

  

Content Category

User Generated Video Content

Premium Branded Video Content

Non Premium Branded Video Content

Total VIEWS
Source: Vdopia*

I have put a all possible points of comparison for everyone’s reference. And here is what they look like.

Comparison Between Commercial On TV Vs Commercial On Online Medium

Parameter

Reach

Frequency

Assurance of Ad Exposure

Targeting
Audience Involvement

Scope Of Innovation

Primetime Concept

Who’s Watching Your Commercial

How Are Advertiser’s Charged

These are some of the quantitative differences between the two mediums. There are qualitative differences also like most of the young working professional are in office most of their time. Hence makes complete sense to run your commercial on online medium.

Though this comparison is not to de-sell or to sell any medium, the purpose of this comparison is to throw some light on advantages on each medium to achieve the client’s objectives. With the growth of Internet, media fragmentation, slower rate of growth of TV(if not stagnation) and changing media consumption patterns of people, advantages of internet cant be ignored even though it’s might not be able to offer reach(in Indian scenario) as compared to TV.
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