About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
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MARKETING
Brand Activation specializes in Brand Activation & Consumer Engagement programs – from concept to execution in road-shows, tradeshows and promotions. From in-store promotions to in-mall activations, to any location where our consumers are. Whether you are looking for ideas, experienced staff, branding materials, or full stand design & build, the team can develop innovative marketing and branding solutions that build on the brand identity.
Brand Activations & Consumer Engagement
Road-shows
Promotions & Sampling
Exhibition Stands & Kiosks
Brand Ambassadors & Merchandisers
Hosts & Hostesses
BTL & Trade Marketing
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Business Learning Terms
Business Marketing
Business marketing is the practice of organizations facilitating the sale of their products or services to other companies or organizations.
Business marketing is the practice of individuals or organizationsincluding commercial businessesfacilitating the sale of their products or services to other companies or organizations that in turn resell them, use them as components in products or services they offer, or use them to support their operations.
Also known as industrial marketing, business marketing is also called business-to-business marketing, or B2B marketing, for short.
Business-to-business (B2B) markets differ from business-to-consumer (B2C) markets in many ways.
But think of all the transactions Dell had to go through to sell you that one computer.
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