Any brand can tell their story. We believe in living yours. We help brands discover their unique point of view, then live it through the creation of authentic ideas people want to experience and share.

Any brand can tell their story. We believe in living yours. We help brands discover their unique point of view, then live it through the creation of authentic ideas people want to experience and share.

we are in the inspiration business. We use data and analytics to identify insights that inform creative campaigns with the sole purpose of inspiring people to take an action. To engage today’s consumer, we understand that brands must deliver content, experiences and information across channels, at the right moment in time. Wunderman is uniquely positioned to integrate the capabilities that build deeper 1:1 relationships and deliver results for our clients.
DATA, ANALYTICS AND INSIGHTS

1. Business and data strategy
2. Target audience assessment
3. Omnichannel management
4. Model development
5. Investment optimization
6. Test and learn
7. Insight development
8. Customer journey management
Our diverse experience enables us to merge traditional research and emerging methodologies. We use technology to source data, but our Analysts are our secret weapon, adding context and uncovering the why and so what to create actionable insights.

An ear to the ground with an eye toward the future.
To successfully navigate the dynamic world of consumer perceptions, it helps to understand the landscape. If you don’t know where you stand, it’s difficult to get where you want to be. Our unique approach blends digital and traditional research, to give brands a clearer line of sight to their goals. Whether we’re tapping into the world’s largest focus group via social listening or conducting ethnographies to understand consumer behavior, we uncover new opportunities within uncharted territory.
Born out of search,
we understand the importance of inquiry.

Innately social,
we value the power of influence.

Inspired by big challenges,
we create work that works.

At brand activation, we know that greatness in a disruptive era requires bold ambition, curious talent and a culture that believes we’re smarter together. We approach every challenge holistically, with best-in-class expertise in data, creativity, media, technology, search, social and more.

We call this Alchemy. It has the power to build our clients’ brands and transform their business. And while it may seem like magic, we’ve got it down to a science.
Every good advertising campaign starts with a clever idea.
But for many agencies, it stops there.

Not at brand activation. Our creative explorations are backed by insights into the audience, offer and positioning, so our ads aren’t just primed to win awards, they’re primed to win over customers. Whether it’s a single ad on Facebook or a multi-channel advertising campaign, brand activation can give you the tools to turn prospects into customers—and customers into even bigger customers.
Never underestimate the power of a first impression. Cliché, but true.

But we believe building a brand is less about creating first impressions than it is about making lasting ones. That’s why our approach to branding isn’t just focused on developing a logo or tagline, but on distilling your identity into a powerful idea, and then reinforcing that idea at every customer touch point. Our goal: to create actionable brands that are empowered to grow organically through thoughtful messaging, striking visuals, evocative language, and intentional customer experience. Along the way we’ve been known to create a logo or two, too.
Sometimes the most successful advertising isn’t an ad at all.

Our bias towards action means we approach every customer touch point as an opportunity to reinforce the brand and move the needle. Whether it’s a brochure, an annual report, a trade show booth or any one of dozens of everyday marketing support materials, brand activation seizes them as an opportunity to do double-duty as both functional pieces and stealth (or not-so-stealth) sales tools. When it comes to marketing, we don’t believe in wasting opportunities
Your website isn’t a website. It’s the front door of your business.

Not only should it introduce you to prospects, but convey legitimacy, position your brand, inform your audience and get them to take action. Done poorly, your website is just as likely to drive away customers as it is to drive engagement. To make sure this doesn’t happen, we identify key audience segments, content and functionality, and then develop a strategic plan to get people where they want as smoothly as possible.

Intuitive navigation, brand messaging and engaging content are then layered on the strategic foundation to bring your organization and its products and services to life. The end result is a site that not only looks good, but creates an engaging experience that drives action.
This is where the rubber hits the road. Where all the puffing and promises are checked by actual results. And we love it.

brand activation earned its marketing chops by testing offer, audience and creative concepts across hundreds of campaigns in every channel imaginable. So when we start a new project, we aren’t starting from zero, but building on millions of dollars worth of testing other companies have already done. The result? A leg-up that let’s you skip the preliminaries and dive into greater detail to optimize your campaign—and your results.

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