Who we are?
Brand activation is a BTL agency based in pune with experienced staff who passionately integrates a wide range of precision strategies and tactics to achieve broad and measurable marketing objectives. Over time we have learnt how to scrutinize the little details whilst looking at the bigger picture.
Holding a vast range of experience within the fields of events and promotions, Brand activation strives towards flawless execution in experiential marketing campaigns on both, a nationwide and a regional scale.
Implementation of any size of campaign is at utmost importance to us at Brand activation, since a small or large campaign isnt given preference based on numbers. Being a small and passionate team, we consider each client as vital to our thriving business, and are at their beck and call 24 hours a day, 365 days a year!
Before taking on a project, we ensure we do our homework! We take the time to fully understand your campaigns objectives, and take proactive initiatives to conduct market research on your competitors. We carefully then work on a plan delivering the highest output and selection of your promotional staff is done in alignment of the campaigns objectives. In accordance, our lead teams give us a competitive edge within the market, and planning and implementation of campaigns has now become our forte.
At Brand activation, we have a grand selection of gorgeous, outgoing, experienced and intelligent staff on our records. Not only do our promoters take your breath away, but our team takes the time and effort to understand the insights of each project, developing attachments to the brand they are working on with dedication and excitement.
Whether you need promoters to promoter in-store, models to grace the catwalk, dazzle in photo shoots or bring activations alive with a professional and enthusiastic team, we have staff covering every corner of pune with all the pre-requisites to ensure that your road show/event is a resounding success.
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Business Learning Terms
Microsoft Yahoo Search Marketing Deal
Posted in All About Brands
Theres been lot of buzz around new Microsoft-Yahoo Search Marketing Deal. Deal is making waves in digital industry. As experts are saying, it is move to counter the search giant called Google. Both, Microsoft & Yahoo, are touting it a great move to break the monopoly of Google and offer users a better search experience.
I have another angle to talk on this deal. Here are my points:
1. Google remains top of mind of almost every net user. In India, Google has more than 70% share of the search pie. Rest is all scattered between Yahoo, Microsoft and other players. How is this deal going to topple Google from users Top of Mind is something would be very interesting to see? I think, this will decide about the efficacy of this deal.
2. Lets talk about User Experience. Both Yahoo n Bing, they dont allow me to refine the search query whereas Google gives the user to refine their search results by using the Broad Match, Exact Match in search query etc . Google also allows the users to search for something within a particular site. Something which is missing in Bing as of now.
The chart below shows traffic on various search engines in India. Google is way ahead of the race
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