a bit about us
our expertise
With over 30 years of marketing expertise married to an in-depth knowledge of the latest technology, we conceive transformative ideas and execute consumer promotion, shopper marketing, and retail marketing programs for leading brands.
our services
Research & Insights
Alcone uses a proprietary process and tools to support idea generation, program planning, and post program analytics to create more effective programs across all channels.
The Lab
The purpose of The Lab is to inspire innovative thinking capable of driving brand engagement and retail transactions for our clients. The Lab identifies, tracks, and forecasts emerging trends in retail while monitoring new technology, suppliers, and capabilities on a daily basis.
Shopper/Retail
We have extensive knowledge of retail marketing including shopper marketing, platform development, account-specific programs, in-store demos/sampling, merchandising, and distributor programs.
Promotional Marketing Services
Our complete in-house capabilities provide the following promotional marketing services:
promotional merchandise
fulfillment
sweepstakes, contest & game administration
promotional media placement
Creative Services
Were proud to say weve won many top creative awards in the business from Gold Reggies to Graphis, and even a Clio. We pride ourselves on producing breakthrough creative for all accounts in all types of media from TV, print, web, mobile, out of home, and POS. We believe every client and every project deserves passionate creative work.
Digital, Mobile, & Social
Since digital is a primary media of activation, Alcone has expertise in the digital, mobile, and social aspects of marketing programs. From specialized creative, strategy, and production resources we design, code, manage, host digital, mobile, and shopper activities for leading brands.
proximity marketing
Events & Experiential
Our experiential team conceives, designs, produces, coordinates and staffs events that bring brands to consumers to drive purchase intent and brand consideration. See our experiential work here.
Sponsorships/Co-Marketing
We have extensive contacts and relationships among top brands to secure and negotiate co-marketing programs on favorable terms. We also secure sports and entertainment celebrities and properties to add excitement to brand activation programs.
what weve accomplished
Weve conceived some of the industrys most enduring promotions Burger King Kids Club, Who Stole Barts Butterfinger?, Dos Equis Most Interesting Man Assistant Search, Cuervo Nation, and hundreds of others and have won dozens of top promotion awards, including having been named Agency of the Year.
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