Brandactivation an integrated agency with a people-first approach
ur starting point is helping our clients to address a behaviour change by reimagining how people experience brands through:
As an agency, weve invested a lot of time in studying and understanding people; enough to know that what they say they do and what they actually do can be two very different things.
Weve learnt that people have at least 14 different types of relationships with brands. We understand the dynamics of those relationships, developing thinking and ideas for brands that tap into the kind of relationships people actually want.
But the really interesting part comes when you join up our behavioural thinking with the work weve done in neuroscience
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Business Learning Terms
Defining Business Marketing
Business marketing includes all activities involved in communicating the value of a business’s products and services to another business.
Business marketing is the practice of individuals or organizations (i.e., commercial businesses, governments, and institutions) promoting and selling products and/or services to other organizations.
Like business-to-consumer (B2C) marketing, business-to-business (B2B) marketing, or business marketing, relies on product, price, placement, and promotion to competitively position the product offerings, promote the brand, and efficiently use company resources.
Because B2B sales tend to be much larger than consumer purchases, business marketers use different channels to reach their target audiences.
Therefore, CRM systems help business marketers integrate metrics from different activities to accurately assess how marketing directly contributed to the transaction.
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