Lower costs. More profits. Effective creative.
Lets face it: between sizes, weights, scheduling and collating, alternative media can be complicated. Our job is to ease the process so you enjoy all of the benefits and none of the headaches. When it comes to Brokerage, brand activation finds you the best programs at the best prices. And on the Management end, we fill your programs and make operations as easy as cashing a check.
brand activation is experienced in all mediums: Package Inserts and Onserts, Blow-Ins, Statement Stuffers, Ride-Alongs, Co-Ops, Billboards, Coffee Cup Holders, Cars, Doorhangers, Newspapers and more.
Brokerage
Simply stated, Alternative Media is a great alternative to direct mail. It offers strong avenues to generate new buyers, subscribers or donors at a lower cost than solo mail. Once brand activation understands your brand, customers, offers and objectives, we put together a comprehensive media plan designed to achieve your specific goals.
Evaluating all media channels.
Lowering your CPMs with smart negotiations.
Providing value-added guidance on your creative strategy.
Management
Chances are you have untapped resources for an income opportunity: a newsletter, catalog, magazine, flat or parcel package, or some other vehicle where you can sell advertising space. brand activation is your easy-button for finding that hidden gem and turning it into a profit center. We design and build simple, all-inclusive programs for our clients; doing all the work so you dont have to.
Developing successful, new-to-market programs for offline and online media channels.
Revitalizing underperfobrand activationng programs to make them profitable.
Executing smart sales and marketing plans to keep programs sold out, or close to capacity.
Maintaining solid, trust-based, profitable relationships with all of our partners.
Creative
brand activation knows that the creative approach in Alternative Media typically needs to be different than your standard marketing strategy. Our creative team is well-versed in the alternative media space and can advise you on ways to adjust your existing offers or write and design a new piece from scratch.
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