About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
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We are a puneBased Production & Model Management Agency servicing national and international clients on Print & Video Productions, Fashion Shows and providing a range of local and international Models, Casts, Kids, Photographers & Stylists for Shoots. We have categorized our talent by age, height, ethnicity, experience and capabilities to bring you the right talent according to your specifications.
With a passion for what we do, we understand every clients requirements and make every experience efficient, professional and most of all, fun. Our network of production partnerships and a reputation for delivering cost-effective, quality production service gives us the edge to deliver better results.
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Pepsis Spoof On Thums Up
Posted in All About Brands
With summer setting in, cola giants have really turned the heat on each other. First, coca-colas Sprite spoofing Pepsis YOUNGISTAN campaign(http://www.youtube.com/watch?v=0_N-FVryV1I). Following the suit was Pepsi, taking on Thums Up commercial(http://www.youtube.com/watch?v=fJxTQvdTsIY). I really enjoyed watching Pepsis answer to Thums Up. Must say, its a good job by ad agency. But there is flip side to it also. It is the first time when Pepsi as a Mother Brand has taken on any such spoof. Coke, as a main brand, has never deviated from the brand vision. They let the other brands( Thums Up, Sprite) to take care of all such campaigns. Pepsi should have avoided this direct confrontation. The spoof(Sprite) could have been easily taken care of by any of their non-cola brand like Mountain Dew.
But what I am sure is that both the brands will add to each others GRPs. But who takes the cake is still remain to be seen. Lets just sit and enjoy the summer while both the brands are sipping each oth
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