About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
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ABOUT US
Intensive Action is a brand activation agency based in Dubai and caters to clients and partners across the Middle East. We enable brands to meet and engage with the customers in a personal manner, with a keen focus on creating and developing new interactive platforms like digital media, cross promotions, crowd sourcing, experiential marketing, face-to-face touch points, product integration and placement.
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Business Learning Terms
BTL or below the line activation, is one of the most effective forms of marketing as it involves the consumer, unlike traditional forms of media. Even with a low budget, a lasting impression can be made on the mind of the consumer. The flexibility of the medium allows for endless innovation. BTL activation can be undertaken in any form such as van activation, on-ground activation, etc. and can be customized according to the nature of the product.
Public Awareness Event
fieldwork in research methodology
event organiser
promotion for marketing
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activation agency definition
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