About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
Years ago, generating leads meant picking up the phone and calling
Years ago, generating leads meant picking up the phone and calling
someone who probably didnt want to hear from you.
SINCE THE ADVENT OF SOCIAL MEDIA AND THE GROWTH OF INTERNET SEARCH, LEAD GENERATION HAS COME TO MEAN SOMETHING ENTIRELY DIFFERENT.
Now, instead of pushing your sales team onto prospects, lead generation is about putting content out there that will lure them to you.
When customers need your product or service, they dont wait around for your salesperson to give them a call. Lead generation is a whole new ballgame now. Your target audience will search Google, Bing and Yahoo. Theyll ask colleagues on Facebook. Theyll research on LinkedIn. Then, theyll make a call. Emerging Marketings comprehensive lead generation strategy helps ensure that your team receives that call.
We take advantage of new media to hit your target audience early and often in their decision-making process, wherever they happen to be looking online:
Web design and development
Search engine optimization (SEO)
Content marketing
Social media marketing
As an exclusively B2B marketing agency, our mission is to be a catalyst for growth. We will work with your technical leaders to create a marketing strategy that generates new leads and increases sales. Were not successful unless your accountants see results.
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