About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
Shopper marketing, database marketing, 1:1 marketing (whatever you choose to call it) is having a profound impact on brands and consumers alike! Thanks to the mobile interface and mobile platforms like brand activation, consumers can access a variety of information about any product or service at the moment of desire. Meanwhile, brands and their respective agencies have the ability to not only engage those consumers but collect data about their behavior in real time.
Shopper marketing, database marketing, 1:1 marketing (whatever you choose to call it) is having a profound impact on brands and consumers alike! Thanks to the mobile interface and mobile platforms like brand activation, consumers can access a variety of information about any product or service at the moment of desire. Meanwhile, brands and their respective agencies have the ability to not only engage those consumers but collect data about their behavior in real time.
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shopper-marketing-database-marketing-11-marketing-whatever-you-choose-to-call-it-is-having-a-profound-impact-on-brands-and-consumers-alike-thanks-to-the-mobile-interface-and-mobile-platform
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