About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
In-shop Activities Sales Training in pune
In-shop Activities Sales Training in pune
Fulcruml is the worlds largest brand activation network. In-shop Activities Sales Training in pune Our Fulcrum Brand Activation Companys Activation and Shopper Marketing services are imaginative, effective, influential and in touch with todays Pune consumers. We combine data, insights and pitch perfect creativity to find and own precisely the right combination of spaces, places, moments and voices along the Purchase Decision Journey. This unique approach to Shopper Marketing results in more people, buying more of our clients brands, more often. We call this Precision Activation. As Punes we live in an omni channel world where the merging of physical, digital and social means people can browse, share, compare and buy, any time, anywhere. Today, when it comes to Shopper marketing, it is much more challenging to influence people not just to think or believe something, but to act. With our proprietary planning process, we drill down into shoppers Purchase Decision Journey to identify that very moment of greatest stimulus driving the desired behaviour change for the greatest ROI from your Shopper Marketing spend. Our take is that the key to successful communication strategies is understanding consumers and shoppers, the way they make decisions, the touchpoints that influence them the most, the messages they respond to and the role that the brand should play at those touchpoints. We use our unique insights to map, segment and prioritize peoples Purchase Decision Journeys, identifying the steps taken before, during and after the selection of a brand for purchase. Some steps will be precise points of influence, where communication directly impacts behaviour. Anchored in deep data and drilleddown insights, we develop big ideas that engage people at precisely the right time, in the right place (physical or digital) and with the right approach an approach relevant and meaningful to people, and, efficient and effective for our clients. We have an unparalleled breadth and depth of expertise across all disciplines of Shopper Marketing, essential to the delivery of powerful Precision Activation solutions which build winning brands and companies. …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Our Services Professional Promotional Staffing We have a database of over 500 of the finest promoters that are carefully selected to suit your brand activation needs. Our detailed recruitment and promoter screening process ensure that only the best join our team. On-site management & in-depth training is what leads to our success. Campaign Concept & Design We offer our clients full brand strategy and creative solutions. From promotional campaign concept development right through to production and implementation. Expert Implementation & Event Management The 9 Yard operations team applies a hand on approach to all our Campaigns and Events. Our attention to detail and exceptional service is what sets us apart. Campaign Production & Sourcing Sourcing and production of all promotional collateral from promotional gifting to clothing & POS. …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Some important companies detail Campaigns inspired by the world of sport Our rewards Our work Olympic inspired rewards After another four years, the world waits patiently for the claxon to blow and the 2016 Rio Olympic Games to begin. Olympians have been spending the past couple of months training day and night whilst marketing directors worldwide have also been putting blood, sweat and tears into campaigns inspired by the world of sport. Brands have been capitalising on major events for years, so we take a look at a few TLC examples that run rings around the competition and take home the golden ROI. Read more > Lisa Davies joins the DMA Customer Engagement Committee Our thinking Our work Lisa Davies, Managing Director of TLC Marketing B2C is now on the DMA Customer Engagement Committee. We are delighted to announce that Lisa Davies, Managing Director of TLC Marketing B2C is now on the DMA Customer Engagement Committee. Lisa is well versed when it comes to customer engagement marketing. Unpicking the complexities that often come with information handling and management, analysis, strategy and planning to deliver award-winning campaigns. So when the DMA approached her to be on their Customer Engagement Committee it was a no-brainer. Read more > What’s the best thing about being a Junior Art Director? Our thinking David Hughes celebrates two years as TLC MArketing Junior Art Director Our Dave, AKA Rodders is TLCs talented Junior Art Director and banterous Northerner. Today hes celebrating his 2nd TLC Marketing birthday. When hes not crafting award worthy concepts, hes art directing and bringing his ideas to life through his illustrations. Dave is creative to the core which is why youll spot him at his desk when you walk in and still there when you leave, powered by his morning cereal and Uber Eats. Despite claiming himself as more of a pictures man, we managed to get a few words out of him. Here are Dave’s best bits about working for the world’s leading rewards and incentives agency. Read more > What is it like to be an intern at a global marketing agency? Our thinking Our work Zoe Fields, our client services account executive intern Here at TLC Marketing we love taking on university students as part of their placement year. We see a real benefit in their fresh outlook and supporting them to become young marketing professionals. The TLC family extends as interns are welcomed with real marketing responsibilities. They are an important part of them team from the outset. So after a year of exciting briefs, communications and projects, it is time for our wonderful Zoe Fields to return back to university to complete her final year. Zoe was a Bournemouth University Marketing and Communications intern when she came to TLC, but left as a skilled Account Executive in our dedicated Client services department. We’re sad to see Zoe go, but can take pride in how she has grown as a marketing professional. As first semester approaches, we sat down with Zoe and reflected on a year with TLC Marketing. Read more > What happens when an ex-punk rocker and an ex-professional footballer go to The Palace and meet the Queen? Our thinking Our work The Queen with Nick True and Alec Johnson The UK is packed full of entrepreneurs and business leaders, but how many of them form a duo where one has toured with R.E.M. and the other has nine International caps for the Welsh Football Association? Nick True, ex-punk rocker and current Chairman and Founder of TLC Marketing has performed at some of the UKs most iconic venues including numerous times at the famous Marquee Club which hosted the worlds most legendary talent including, The Rolling Stones, Jimi Hendrix, Led Zeppelin and David Bowie. His band toured with Bo diddley, The Smiths, The Alarm and The Boomtown Rats to name a few. Read more > Kaspersky Lab UK kick off Best Line of Defence campaign during the summer of football Our work Press release Kaspersky Lab UK kick off Best Line of Defence campaign during the summer of football Internet security giant Kaspersky Lab UK launched a promotional reward campaign directly aimed at driving sales of Kaspersky Total Security 2016, Kaspersky Internet Security 2016 and Kaspersky Internet Security Multi Device 2016. Kaspersky Lab UK, the global leader in cybersecurity has announced it will reward everyone who purchases their promotional products with one of many football inspired gifts. The idea is to increase customer acquisition and heighten consumer awareness about the defence Kaspersky products offer at a time when UK and Ireland are backing the home nations in France. Read more > A year in the life of a Planning intern Our thinking Our work Sophie Lyndon TLC Marketing Marketing and Communications Intern from Bournemouth University Sophie Lyndon TLC Marketing Marketing and Communications Intern from Bournemouth University Here at TLC Marketing we take pride in our internship programme. Each year we take on interns so they can complete a 12 month work placement as part of their university degree. Our interns arent tea makers or admin fillers. They are planners, client service executives, PR and marketing assistants; they are an integral part of the TLC team and treated just the same as any other employee. So when that internship ultimately comes to an end, we all feel like weve lost a member of the TLC family. Read more > Can your creative strategy survive at the sharp end? Our thinking Can your creative strategy survive at the sharp end? Can your creative strategy survive at the sharp end? InsurancePOST and InsuranceAge invited Rob Scott our group creative director to present his 20+ years of expertise at their first Insurance Marketing and PR Conference which took place in the morning of their annual awards ceremony. The conference brought together insurance marketers, brokers and agency directors for a series of panel discussions and presentations which all referred back to one key message, how to be more human. Read more > TLC take home a Gold and a Bronze at the IPM Awards 2016 Our work Press release brand activation services how to do door to door marketing advertising and promotion what is btl promotional t shirts wedding planner course event marketing vancouver market research focus groups Our work Press release
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