Field Sales & Marketing Services
Your Brand. Our People. On the Ground, Where It Matters.
At Brand Activation, we specialize in Field Sales & Marketing Services that help brands build visibility, drive revenue, and connect directly with customers across geographies. We bring together trained sales professionals, on-ground marketing teams, and real-time data to execute scalable, results-driven campaigns — from product launches and market expansion to territory management and lead generation.
Whether you’re entering a new city or doubling down in a competitive region, our feet-on-street model gives you the reach, control, and agility your brand needs to grow faster and smarter.
Why Field Sales & Marketing?
While digital channels drive visibility, real influence still happens on the ground — in retail shops, societies, markets, and businesses. Field marketing and sales empower brands to:
- Build trust through face-to-face interaction
- Capture feedback and respond in real-time
- Drive product trials and in-store push
- Educate customers and trade partners
- Generate qualified leads with verified data
- Improve brand recall through personal engagement
Field presence is your competitive edge — and we bring it to life with people, planning, and performance.
Our Field Sales & Marketing Services
We offer end-to-end execution for all your field-level marketing and sales needs. Our teams are trained, target-driven, and equipped with tools to deliver measurable outcomes.
1. Feet-on-Street Sales Executives
We deploy field sales executives (FSEs) to:
- Visit retailers, distributors, and small businesses
- Pitch your products or services
- Drive orders and revenue
- Build and manage customer relationships
- Submit daily reports, photos, and leads
Ideal for FMCG, telecom, fintech, edtech, and D2C brands looking to scale fast.
2. Retail Marketing & In-Store Promotion
Our field teams activate your brand inside retail outlets through:
- Product placement and shelf display
- Branding material setup (posters, danglers)
- Staff training and store demos
- In-store sampling and promotional push
We help your brand stand out at the point of sale and win at the last mile.
3. Lead Generation Campaigns
Our field promoters and telemarketers help generate verified B2C or B2B leads through:
- Door-to-door visits
- Society and mall activations
- App install and registration drives
- QR-based sign-up journeys
- Appointment booking with your sales team
All leads are geo-tagged and shared in real-time.
4. Territory Development & Market Expansion
Want to enter a new city or region? We help you:
- Map potential areas and customer segments
- Hire and manage local sales/marketing staff
- Onboard local retailers, partners, or vendors
- Execute launch campaigns and demo events
- Build distributor and retailer networks
We act as your local field team to build territory from the ground up.
5. Society & RWA Activations
Our field teams run community-level campaigns to:
- Educate families about your product/service
- Distribute samples or run demos
- Engage residents through events and contests
- Collect leads and enable local sales closures
Perfect for FMCG, wellness, insurance, telecom, home services, and more.
6. Institutional & B2B Outreach
Our field teams visit:
- Offices and co-working spaces
- Schools and colleges
- Clinics and hospitals
- Restaurants and shops
To present your offerings to decision-makers and generate institutional interest or orders.
7. Field Marketing + Digital Integration
We integrate your field campaign with digital support:
- WhatsApp follow-ups after demos
- QR codes linking to app/web offers
- Lead capture synced with your CRM
- Feedback forms and instant surveys
- Geo-tagged photo uploads and reporting
This makes your field campaign data-rich, trackable, and performance-oriented.
Where We Execute
We activate across:
- IT Parks and SEZs
- Business Process Outsourcing (BPO) Hubs
- Tech Parks and Co-Working Spaces
- Corporate Headquarters and R&D Centers
- Banking and Financial Institutions
- MNC Campuses and Office Towers
Our network covers top parks like Hinjewadi (Pune), Electronic City (Bangalore), Cyber City (Gurgaon), Powai & Airoli (Mumbai), and more.
Brands That Benefit from Corporate Activation
Corporate activations work best for:
• FMCG Brands
Driving retail push, sampling, and repeat orders
• Fintech & Insurance
App installs, policy sales, KYC collection
• EdTech Startups
School/college outreach, student lead generation
• D2C & Ecommerce
Last-mile delivery of experience and visibility
• Healthcare & Wellness
Community health check-ups, product demos
• Consumer Durables
Store-level pitch, activation, and post-sales service
• Retail Chains
In-store marketing and customer engagement
• Real Estate & Home Solutions
Lead gen, society activations, and appointments
Why Choose Brand Activation?
✔ Pan-India Execution Network
From metros to rural belts, we deploy trained field staff across 100+ cities with local language skills and cultural understanding.
✔ Dedicated Sales & Marketing Teams
We provide:
- Promoters
- Sales executives
- Territory managers
- Team leaders and supervisors
- Brand merchandisers
- Customer support associates
✔ Tech-Enabled Monitoring
Our campaigns include:
- Daily check-ins and tracking apps
- Geo-tagged photo submissions
- Real-time dashboards and lead reports
- Attendance and productivity logs
You get transparency, accountability, and performance metrics.
✔ Flexible Engagement Models
Hire staff by the day, month, or project. Use our team to supplement yours or run entire campaigns on our own — we’re flexible to your need and scale.
Our 5-Step Execution Process
Requirement Mapping
We understand your product, target audience, geography, and campaign goal. Based on this, we define staffing needs, messaging, KPIs, and duration.
Team Deployment
We recruit, train, and deploy local field teams with necessary branding materials, digital devices, and demo kits.
Live Execution
Our teams engage prospects, visit shops, distribute samples, generate leads, or close sales — monitored by area supervisors.
Daily Reporting
- Visit logs
- Photos and videos
- Leads and feedback data
- Team attendance and output metrics
Performance Optimization
Based on results, we optimize routes, teams, scripts, and strategy — ensuring maximum ROI on every rupee spent.
Real Campaign Highlights
- A health drink brand reached 1.2 million consumers through society activations and field sampling across 15 cities.
- A fintech startup added 25,000+ users through field-led app install campaigns in Tier 2 and 3 cities within 45 days.
- A smart appliance company closed 400+ in-store demo sales through field promoters placed in 100 retail outlets.
- A D2C startup scaled from zero to 300+ retail touchpoints using our field sales team in Maharashtra and Gujarat.
Let’s Put Your Brand on the Street — Where the Action Is
At Brand Activation, we don’t just send people into the field — we send trained, focused, brand-ready professionals equipped to make every interaction count.
Let’s help you build market share, collect leads, and drive conversions on the ground.