About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
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Weve been studying the human brain extensively and know that, in this new multi-screen, multiple-messaging world, the creative rules for getting brand messages to stick have changed.
With an abundance of messaging but a poverty of attention, brands have to adopt new creative techniques to ensure cut-through.
In our view, its only when you join up behaviours in the context of the Digital Age that you can truly become a human brand.
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Business Learning Terms
Organizational Online Buying
Business to business commerce, manufacturers, wholesale-retail relationships, suppliers, vendors; all cogs in in the wheel of industry, were among the first to embrace online services and reap the rewards.
Today, online B2B services have become an integral part of business to business and business to consumer marketing strategies while originally its use was restricted to industrial/ capital-goods applications only.
Businesses must market their goods and services to other businesses exactly the same way a retailer must market to its end user or consumer.
Businesses use sales tools, advertising, direct sales, in-person sales forces and multi-media to market their products to other businesses, much of which is now conducted on line.
The only difference being that the consumer or end user is another business as opposed to an individual.
Retail Campaigns
examples of product promotion
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product launch events
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