About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
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Bringing human appeal back to brand communications.
We fit the work to the human, not the other way round.
Everything we do reflects how information is noticed and acted upon by the brain across its left and right hemispheres
known as lateralisation.
This helps us to create strategies, branding and multi-channel campaigns that drive action, from strategic development, ideation and creative to final delivery and measurement.
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Business Learning Terms
B2C Channels
A business-to-consumer market, or B2C, is the sale of goods and services from individuals or businesses to the end user.
There are two main channels for business-to-consumer selling.
The other main channel for business-to-consumer selling is e-commerce, or commercial activity conducted via the Internet.
Business-to-consumer e-commerce reduces transaction costs by increasing consumer access to information and allowing them to find the most competitive price for a product or service.
Define a business-to-consumer market, and the strategies marketers use to target consumers
Outdoor Programs
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marketing a product launch
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promoting new products
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definition of activation
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