Merchandising & Audit Services
Ensure Your Brand Looks Great and Performs Better at the Point of Sale.

At Brand Activation, we offer specialized Merchandising & Audit Services that help brands maintain a strong retail presence, ensure brand compliance, and capture actionable market insights. Whether you’re an FMCG brand, a consumer durables company, or a retail chain — we make sure your products are visible, positioned correctly, promoted effectively, and monitored regularly.

Our trained merchandisers, auditors, and field supervisors work across general trade, modern trade, mom-and-pop stores, and large format outlets, ensuring that your last-mile execution aligns with your sales goals and brand standards.

Why Merchandising & Auditing Matter

No matter how good your marketing is, if your product isn’t visible, available, or correctly displayed at retail, you risk losing sales at the point of decision. Effective merchandising ensures your brand stands out on the shelf, while retail audits give you real-time visibility and control over your in-market performance.

Benefits of Merchandising & Audit:

  • Improve product visibility and shelf share
  • Ensure price consistency and promotional compliance
  • Track stock availability and replenishment cycles
  • Identify competitor activity and gaps
  • Verify POSM placement and branding standards
  • Collect live store-level insights and photos

These services empower you to make faster, smarter retail decisions — based on facts from the field.

Our Merchandising & Audit Services

At Brand Activation, we provide pan-India execution of merchandising and audit campaigns with structured planning, trained manpower, and digital reporting tools.

1. Retail Merchandising Services

We deploy trained merchandisers who visit retail outlets regularly to:

  • Place products on shelves in proper sequence and eye-level positioning
  • Install branding elements like wobblers, shelf talkers, and danglers
  • Maintain stock hygiene and check expiry dates
  • Refill stock from back storage and coordinate with store staff
  • Ensure correct MRP tagging and display of promotions
  • Capture geo-tagged photos of every execution

These activities improve product presentation, in-store visibility, and sales readiness.

2. Retail Store Audits

We carry out independent audits across retail stores, outlets, and trade points to verify:

  • Product availability and visibility
  • Planogram compliance
  • Price points, scheme implementation
  • Shelf share vs. competition
  • Expiry, packaging, and damage issues
  • Sales staff knowledge and promotion behavior

Audits are carried out using checklists and mobile reporting tools with photo and location proof.

3. POSM Deployment & Monitoring

We design, print, and install Point-of-Sale Materials (POSM) including:

  • Posters, standees, shelf strips, banners
  • End cap displays, cut-outs, and branding kits
  • Digital signage and backlit displays

Our teams ensure POSM is:

  • Installed as per planogram
  • Maintained neatly and timely
  • Not tampered or replaced with competitor branding
  • Audited regularly for wear and tear

We also report on POSM effectiveness with store photos and feedback.

4. Mystery Shopping

We send trained mystery shoppers to:

  • Evaluate customer experience
  • Verify brand behavior and staff recommendations
  • Test scheme communication and upselling
  • Compare competitors’ in-store strategies

Findings are documented with scores, photos, and narrative reports for your internal assessment.

5. Stock & Expiry Management

We track:

  • Shelf and backroom stock levels
  • Near-expiry or expired stock
  • Out-of-stock instances and replenishment needs
  • Stock movement patterns and demand forecasting

Our team alerts you and your distributor partners to avoid revenue loss from stockouts or expiries.

6. Competitor Analysis at Store Level

We collect insights on:

  • Competitor product availability
  • Pricing and promotions
  • Display size and branding presence
  • Engagement strategies used by rival brands

All insights are reported zone-wise with visual evidence and market trend summaries.

Industries We Serve

Our merchandising and audit solutions are ideal for:

  • FMCG & Packaged Foods
  • Personal Care & Cosmetics
  • Beverages (Alcoholic and Non-Alcoholic)
  • Consumer Durables & Electronics
  • Retail & Fashion
  • Pharmaceuticals & Wellness
  • Home & Cleaning Products
  • Mobile Accessories & Tech Devices

Whether your products are placed in modern trade, general trade, large format stores, or niche retail outlets, we ensure they are visible, present, and promoted correctly.

Why Choose Brand Activation?

✔️ Nationwide Merchandising Team

We provide trained merchandisers, supervisors, and audit professionals in over 100 cities across India, ensuring consistency across geographies.

✔️ Digital Reporting Tools

Our teams use mobile apps to:

  • Check-in with geo-tagging
  • Upload store photos
  • Submit checklists and SKU status
  • Flag issues and send daily updates

You get real-time visibility of ground operations.

✔️ Customizable Checklists & Formats

We design brand-specific or retailer-specific audit checklists based on your SOPs. Whether you want weekly visits, campaign audits, or one-time surveys — we tailor it all.

✔️ Integration with Sales Teams

Our merchandising reports are designed to help:

  • Field sales reps
  • Channel managers
  • Distribution heads
  • Trade marketing teams

We align field marketing with sales strategy to boost performance.

Our 5-Step Process

1. Campaign Planning

We define retail outlets, regions, frequency, SKUs to be tracked, POSM deployment plans, and KPIs.

2. Team Training

Our team is briefed on:

  • Brand guidelines
  • Display standards
  • Store interaction etiquette
  • Reporting protocols

3. Execution & Field Visits

Our staff visits stores based on the pre-approved beat plan, performs merchandising tasks, and captures data and images.

4. Audit & Monitoring

Supervisors verify store-level activities, check for accuracy, and conduct surprise visits to ensure discipline.

5. Reporting & Insights

Clients receive:

  • Daily, weekly, or monthly reports
  • Photos with timestamps and geo-tags
  • Summary dashboards
  • Action recommendations

Real Success Stories

  • A beverage brand saw a 22% increase in off-take after 6 weeks of consistent merchandising in general trade stores across Maharashtra.
  • A leading FMCG company reduced stockouts by 38% by using our on-ground audits to track retailer inventory and drive faster replenishment.
  • A personal care brand identified pricing violations and display non-compliance in 23% of audited stores, allowing quick corrective action.

Ready to Maximize Your Retail Impact?

Your product may be great — but it needs to be seen, stocked, and sold the right way. With Brand Activation’s Merchandising & Audit Services, you gain control over your brand presence, retail execution, and trade performance.

We ensure your retail strategy is not just planned — but performed.

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