Our Services
Activations, Promotions, Mystery Shop programs, Trade Marketing & Promotional Marketing
At Brand Activation, we believe in the principle of brand engagement building exciting, relevant and meaningful dialogue between a brand and its consumers across a multitude of touch points. We pride ourselves on a creatively driven solutions and holistic understanding of the various channels and method of brand building, and how each one plays a unique role in the communication mix. Our business is made up of creative/strategic and implementation strength in each of our core disciplines areas.
Types Representatives:
In-store Promoters
Brand Ambassador
Promotional Models
Hostess
Product Sampler
Crowd Gatherers
Presenters/Narrators
Corporate Spokespersons
Product Demonstrators
Artists
Types of Industries:
Automotive
Food & Beverage
Sports
Hospitality
Consumer Goods
Alcohol/Liquor/Wine/Spirits
Multimedia
Financial
Medical
Travel
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Business Learning Terms
Pepsis Spoof On Thums Up
Posted in All About Brands
With summer setting in, cola giants have really turned the heat on each other. First, coca-colas Sprite spoofing Pepsis YOUNGISTAN campaign(http://www.youtube.com/watch?v=0_N-FVryV1I). Following the suit was Pepsi, taking on Thums Up commercial(http://www.youtube.com/watch?v=fJxTQvdTsIY). I really enjoyed watching Pepsis answer to Thums Up. Must say, its a good job by ad agency. But there is flip side to it also. It is the first time when Pepsi as a Mother Brand has taken on any such spoof. Coke, as a main brand, has never deviated from the brand vision. They let the other brands( Thums Up, Sprite) to take care of all such campaigns. Pepsi should have avoided this direct confrontation. The spoof(Sprite) could have been easily taken care of by any of their non-cola brand like Mountain Dew.
But what I am sure is that both the brands will add to each others GRPs. But who takes the cake is still remain to be seen. Lets just sit and enjoy the summer while both the brands are sipping each oth
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