Brand Activation specializes in Brand Activation & Consumer Engagement programs – from concept to execution in road-shows, tradeshows and promotions. From in-store promotions to in-mall activations, to any location where our consumers are. Whether you are looking for ideas, experienced staff, branding materials, or full stand design & build, the team can develop innovative marketing and branding solutions that build on the brand identity.
Brand Activations & Consumer Engagement
Road-shows
Promotions & Sampling
Exhibition Stands & Kiosks
Brand Ambassadors & Merchandisers
Hosts & Hostesses
BTL & Trade Marketing
EVENTS
Brand Activation Events can produce show concepts encompassing themes, audio visual requirements and a wide variety of quality local & international entertainers from A to Z. From booking an act or creating an entire show extravaganza we have done it all. We work with burgeoning and established corporate across various industries.
Brand & Product Launches
Entertainers & Show Entertainment
Venue Inaugurations
Award Ceremonies & Gala Dinners
Live Competitions & Contests
Fashion Shows
Themed Events
Exhibition Stands
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Business Learning Terms
Microsoft Yahoo Search Marketing Deal
Posted in All About Brands
Theres been lot of buzz around new Microsoft-Yahoo Search Marketing Deal. Deal is making waves in digital industry. As experts are saying, it is move to counter the search giant called Google. Both, Microsoft & Yahoo, are touting it a great move to break the monopoly of Google and offer users a better search experience.
I have another angle to talk on this deal. Here are my points:
1. Google remains top of mind of almost every net user. In India, Google has more than 70% share of the search pie. Rest is all scattered between Yahoo, Microsoft and other players. How is this deal going to topple Google from users Top of Mind is something would be very interesting to see? I think, this will decide about the efficacy of this deal.
2. Lets talk about User Experience. Both Yahoo n Bing, they dont allow me to refine the search query whereas Google gives the user to refine their search results by using the Broad Match, Exact Match in search query etc . Google also allows the users to search for something within a particular site. Something which is missing in Bing as of now.
The chart below shows traffic on various search engines in India. Google is way ahead of the race
Dealer meets Awareness
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