About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
DIRECT MARKETING IS A ONE ON ONE CONVERSATION…
DIRECT MARKETING IS A ONE ON ONE CONVERSATION…
WITH MANY PEOPLE SIMULTANEOUSLY.
When we tackle a direct-marketing project, our main objective is to get into the head of your ultimate customer. When you know where the customer lives, you can then tailor your offer, copy and creative to that customers life style and expectations. Youre talking to him or her one-on-one. It affects every aspect of the campaign from copy and creative to offer and method of delivery.
At THE MARKETING AGENCY, we offer our clients a full range of direct marketing services. These range from list procurement, offer design, copywriting, creative and testing to printing and full lettershop.
In addition, because we are also a promotion agency, we can add value-added propositions to your project such as a sweepstakes, contest, continuity program or premium offer.
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direct-marketing-is-a-one-on-one-conversation
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