On-Ground Activation Services
At Brand Activation, we offer comprehensive On-Ground Activation services that go far beyond brand awareness—we drive action, conversion, and customer growth through targeted real-world campaigns. With a solid base in Mumbai and Pune, and over 10 years of industry experience, we’ve successfully delivered activation projects for top brands and emerging startups across India.
From live consumer engagement to door-to-door sales, our on-ground activation model is built for results—whether you’re promoting a product, acquiring users, launching an app, or expanding your retail network.
Why On-Ground Activation Works
On-ground activation is one of the most powerful ways to create direct consumer impact. In a world saturated with digital ads, real-world interaction builds trust, creates brand recall, and drives immediate decisions.
With our strategic approach, you get:
- Real conversations and face-to-face feedback
- Physical product demonstrations and sampling
- Qualified leads and verified data
- Instant user actions: purchases, downloads, signups
- Deeper engagement and community penetration
Our On-Ground Activation Service Suite
Branded Kiosk Setup
We deploy high-impact branded setups in malls, markets, offices, and societies to promote your product or service in high-footfall locations.
Sampling & Product Demonstrations
We let consumers experience your product first-hand, building trust and increasing chances of conversion.
Promoter Deployment
Trained, uniformed field executives with experience in engagement, sales pitches, and feedback collection—deployed and managed end-to-end.
Field Sales & Door-to-Door Marketing
We provide targeted sales teams for door-to-door lead generation and conversions, particularly effective for household products, services, insurance, subscriptions, and more.
Shop-to-Shop Marketing & BTL Sales
Perfect for FMCG, retail, and D2C brands—our teams visit retailers and shopkeepers to explain offerings, take orders, or place products directly.
Merchant & Seller Acquisition
We help eCommerce platforms, fintechs, and B2B marketplaces grow supply by onboarding merchants, shops, and sellers across regions through ground-level outreach.
App Downloads & User Acquisition
From local events to door-to-door app install drives, we promote app-based services and help drive organic, verified downloads along with user onboarding.
Lead Generation & Data Collection
Every campaign is backed by structured form fills, QR scans, or app-based registrations, delivering authentic, usable consumer data in real time.
B2B Field Marketing
For SaaS, fintech, or service-based brands, we conduct on-ground B2B campaigns, reaching small businesses, SMEs, or professionals through face-to-face field visits
Community-Level Engagement
We organize micro-events in residential societies, apartments, community halls, and office campuses—engaging the audience in their own comfort zones.
Goal
Alignment
Understanding your brand objectives and KPIs
Location & TG Mapping
Identifying the best places to meet your audience
Promoter Training
Scripting, product training, dress code, and behavior
Execution & Monitoring
Real-time tracking of activities with daily updates
Data & Reporting
Verified leads, feedback, and photos, all delivered to you
6. Review & Optimization
Suggestions for scaling or improving campaign ROI
Why Choose [Your Agency Name]?
✔ 10+ years of activation & field marketing expertise
✔ Mumbai & Pune-based team with national execution capabilities
✔ In-house field force, supervisors, and campaign managers
✔ Strong experience in both B2C and B2B activations
✔ Campaigns designed for measurable results, not just visibility
✔ Trusted by leading FMCG, fintech, edtech, D2C, and startup brands
What Our Clients Say
“Their field team helped us onboard over 1,000 merchants in just a month. Seamless process and great field tracking.”
– Growth Lead, B2B Marketplace
“We needed app downloads across urban neighborhoods, and their team delivered real installs with proper user guidance.”
– App Marketing Manager, Fintech Startup
“For our new FMCG product, their sampling and shop-to-shop sales campaign gave us instant visibility and shelf presence.”
– Trade Marketing Head, FMCG Brand
Let’s Activate & Accelerate Your Brand
Whether you’re looking to generate leads, acquire users, drive app installs, or build physical visibility—our On-Ground Activation services are your most effective growth tool.
📍 Based in Mumbai & Pune, ready to deploy pan-India.
📞 Contact us: [Phone Number]
📧 Email: [Email Address]
🌐 Website: [Your Website URL]