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About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
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Who we are?
Brand Activation is a BTL agency based in pune with experienced staff who passionately integrates a wide range of precision strategies and tactics to achieve broad and measurable marketing objectives. Over time we have learnt how to scrutinize the little details whilst looking at the bigger picture.
Holding a vast range of experience within the fields of events and promotions, Brand Activation strives towards flawless execution in experiential marketing campaigns on both, a nationwide and a regional scale.
Implementation of any size of campaign is at utmost importance to us at Brand Activation, since a small or large campaign isnt given preference based on numbers. Being a small and passionate team, we consider each client as vital to our thriving business, and are at their beck and call 24 hours a day, 365 days a year!
Before taking on a project, we ensure we do our homework! We take the time to fully understand your campaigns objectives, and take proactive initiatives to conduct market research on your competitors. We carefully then work on a plan delivering the highest output and selection of your promotional staff is done in alignment of the campaigns objectives. In accordance, our lead teams give us a competitive edge within the market, and planning and implementation of campaigns has now become our forte.
At Brand Activation, we have a grand selection of gorgeous, outgoing, experienced and intelligent staff on our records. Not only do our promoters take your breath away, but our team takes the time and effort to understand the insights of each project, developing attachments to the brand they are working on with dedication and excitement.
Whether you need promoters to promoter in-store, models to grace the catwalk, dazzle in photo shoots or bring activations alive with a professional and enthusiastic team, we have staff covering every corner of pune with all the pre-requisites to ensure that your road show/event is a resounding success.
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Do!
Want to know how your brand compares to your competition? Or are you looking for an effective way to boost the creativity within your organization? Book one of our taylor-made inspiration- and knowledge sessions.
Brand Energy Scan
Where are the opportunities for your brand? And what are the challenges you face? Based on the worlds largest and longest-running brand survey (among more than 1,000 brands), we can provide insight into your brands current position in relation to your four closest competitors. That way, you can always stay one step ahead of the competition. Costs: 2,500 Euros for a number of relevant insights based on custom market research.
Agency for a Day
Could your teams creativity and inspiration use some new momentum? Why not try working like real-life Mad Men for a day? Use our office and one of our designers for an afternoon to put together a campaign yourself. Then enjoy a glass of single-malt in our bar, and remind everyone in your team why they chose to go into marketing. Tip: reserve drinks and dinner on a boat through Amsterdams canals afterwards. Costs: 1,500 Euros
Competition Challenge
Are you curious what your global competitors are doing in the field of brand activation? Our specialists at Brandactivation.com, the biggest marketing activation blog in the world, can draw up a custom-tailored overview of your field of competitors and trigger you with the latest trends. The ideal way to stay ahead of the pack. Costs: 2,000 Euros
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