About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
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Our Services
Activations, Promotions, Mystery Shop programs, Trade Marketing & Promotional Marketing
At Brand Activation, we believe in the principle of brand engagement building exciting, relevant and meaningful dialogue between a brand and its consumers across a multitude of touch points. We pride ourselves on a creatively driven solutions and holistic understanding of the various channels and method of brand building, and how each one plays a unique role in the communication mix. Our business is made up of creative/strategic and implementation strength in each of our core disciplines areas.
Types of Events:
Tradeshow
Corporate Event
Convention
Special Event
Product Launch
Outdoor Festival
Promotional Event
Nightclub Promotions
Food/Beverage Promotion
Social Event
Themed Event
Demonstration
Promotional Tour
Conference
Fund Raising
Alcohol/Liquor Promotion
Auto Show
Grand Opening
Golf Tournament
Black Tie Event
Sports/Athletic Event
Musical Event
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Business Learning Terms
Consumer Income, Purchasing Power, and Confidence
When inflation occurs, consumers have less buying power.
A consumer price index (CPI) measures changes in the price level of consumer goods and services purchased by households.
In essence, if the economy expands, causing consumer confidence to be higher, consumers will be making more purchases.
The ability to predict major changes in consumer confidence allows businesses to gauge the willingness of consumers to make new purchases.
Consumer confidence is formally measured by the Consumer Confidence Index (CCI), a monthly release designed to assess the overall confidence, relative financial health and spending power of the US average consumer.
b2b Activity
shopper activation manager door salesman
product merchandising
promotion marketing association
top promotional products e factor event management
h2q
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atl-activities-clubs-in-pune
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