About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
Atl Marketing agencies in mumbai
MARKETING
Brand Activation specializes in Brand Activation & Consumer Engagement programs – from concept to execution in road-shows, tradeshows and promotions. From in-store promotions to in-mall activations, to any location where our consumers are. Whether you are looking for ideas, experienced staff, branding materials, or full stand design & build, the team can develop innovative marketing and branding solutions that build on the brand identity.
Brand Activations & Consumer Engagement
Road-shows
Promotions & Sampling
Exhibition Stands & Kiosks
Brand Ambassadors & Merchandisers
Hosts & Hostesses
BTL & Trade Marketing
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Business Learning Terms
Defining Consumers
A consumer is a person (or group) who pays to consume the goods and/or services produced by a seller (i.e., company, organization).
It is important to note that consumers (or customers) play a vital role in the economic system of a nation.
In the fields of economics, marketing and advertising, a consumer is generally defined as the one who pays to consume the goods and services produced by a seller (i.e., company, organization).
It is important to note that consumers (or customers) play a vital role in the economic system of a nation .
Example of an open food market in Vienna, showing how consumers play an important role in a nation’s economy
Outdoor Event
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promoting the product
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