Incentivisation Programs Service Provider Agency in mumbai

About Us

Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.

We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customer’s life.

Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our client’s products/services, sales supported by brand visibility, awareness and execution of the product’s message with a promotional objective.
Atl Marketing agent in pune
Brand Activation started working with Qatar Tourism Authority in their preparation to launch the first event Shopping Malls Promotion in Doha. Brand Activation extended its expertise to conceive and implement the shopping promotion within the malls. Our Expert team is always at your service for turnkey strategic marketing projects.

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Business Learning Terms

Brands and Blogging

Posted in Uncategorized

Brands and blogging don’t enjoy a marriage made in heaven. Blogs have the power to change behaviour. If your brand is going to blog you need to understand what you want to change about it. This is uncomfortable because brands usually like changing consumer behaviour not the other way round. There are no ‘old’ or ‘new’ media – there are communications media and social media. Communications media are the natural habitat of brands. Their use of social media is problematic. Social media demand that you trade control for influence. Unless brands are happy with this they should stay out of social media.  Just use it to listen to the conversation. Social media is all about conversation. Brands only have a role if they can make the conversation more interesting. Media is only interesting as content distribution vehicle. And increasingly it will be free to use. Measureability of social media is an issue for brands. So far, social media can’t be measured so lets stop trying. We have to get comfortable with managing the immeasurable.

Product launch Branding

corporate branding strategy

birthday party decorations
promotions marketing

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atl-marketing-agent-in-pune
steinias com

brand activation specialist job description
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