About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
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Brand Activation Network
In order to give our clients the best services possible all under one roof, Brand Activation operates within a network of specialist partners, to provide you with the best services in:
PR & Media Management during and post-event
Digital requirements
Marquees & Tent structures
Exhibition Stand production
Event branding print & production
Event equipment and furniture rentals
Audio-visual rentals and support
Photography & Videography
Special catering & F&B
Promotional items production
Promotional staff, security,
valet & Talent Booking
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Business Learning Terms
Consumer Misbehavior
Consumer misbehavior refers to the common occurrence of consumers acting outside the norm.
Consumer misbehavior refers to the common occurrence of consumers acting outside the norm.
Combating consumer misbehavior is an expensive, time-consuming activity.
Although a very common crime, it is still considered consumer misbehavior.
Give examples of common types of consumer misbehavior and common retailer tactics for addressing consumer misbehavior issues.
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