About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
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PR
Our clients range from small to large and from the well-known super brands to those that are well on their way to becoming famous in their own right. We love working with them all, and are proud of the work weve done with and for them.
We at Brand Activation believe that the future is bright, and that PR as a discipline will continue to grow. Conversely, if you want us to work for you or if youd like to pick our brains on what we could do for your brand give us a call. We promise to blow you away with our creativity and reach.
Out Credentials
We are proud to have built a reputation for being incredibly effective, creative, easy to work with and great value for money.
Theres nothing we like more than a challenge, no matter how large or small. We get the biggest buzz finding new ways to engage, drive loyalty, interest and sales for our clients
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Business Learning Terms
BTL or below the line activation, is one of the most effective forms of marketing as it involves the consumer, unlike traditional forms of media. Even with a low budget, a lasting impression can be made on the mind of the consumer. The flexibility of the medium allows for endless innovation. BTL activation can be undertaken in any form such as van activation, on-ground activation, etc. and can be customized according to the nature of the product.
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