About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
Atl Activities Federations in pune
Initiated and founded by Baiju Kurieash in 2007, Brand Activation Management and Marketing Consulting was with a clear vision to offer integrated marketing services in the futuristic city of Mumbai. The citys vision and progress has created a perfect setting for laying foundation for such a wonderful concept.
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The integrated Marketing Services offers Marketing, Social Media, Public Relation, Events, Management, Human resources , Creative, Media Buying and Turnkey Marketing Projects. We looked to work with the visionary projects of Mumbai not just with international organizations. Our commitment is deep routed in spreading the spirit and vision of this great city and region.
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Business Learning Terms
Consumer Misbehavior
Consumer misbehavior refers to the common occurrence of consumers acting outside the norm.
Consumer misbehavior refers to the common occurrence of consumers acting outside the norm.
Combating consumer misbehavior is an expensive, time-consuming activity.
Although a very common crime, it is still considered consumer misbehavior.
Give examples of common types of consumer misbehavior and common retailer tactics for addressing consumer misbehavior issues.
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