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About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
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An unconventional medium that guarantees reach, grabs attention and measures appreciation of the consumers. Simple, affordable and extremely effective Ambient Media always has the tendency to earn tremendous media and PR exposure.
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Business Learning Terms
Types of Businesses
American economist Milton Friedman once famously proclaimed that “the business of business is business. ” Capitalist economies such as the United States rely on businesses to legally produce capital from the trading of goods and services.
Businesses also vary by industry due to the wide variety of products and service they offer to the market.
The following industry classifications are usually applied to businesses:
Service businesses offer intangible goods or services and typically generate a profit by charging for labor or other services provided to government, other businesses, or consumers.
Transportation businesses deliver goods and individuals from location to location, generating a profit on the transportation costs.
Market Activities
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