Our Services
Activations, Promotions, Mystery Shop programs, Trade Marketing & Promotional Marketing
At Brand Activation, we believe in the principle of brand engagement building exciting, relevant and meaningful dialogue between a brand and its consumers across a multitude of touch points. We pride ourselves on a creatively driven solutions and holistic understanding of the various channels and method of brand building, and how each one plays a unique role in the communication mix. Our business is made up of creative/strategic and implementation strength in each of our core disciplines areas.
Types of Events:
Tradeshow
Corporate Event
Convention
Special Event
Product Launch
Outdoor Festival
Promotional Event
Nightclub Promotions
Food/Beverage Promotion
Social Event
Themed Event
Demonstration
Promotional Tour
Conference
Fund Raising
Alcohol/Liquor Promotion
Auto Show
Grand Opening
Golf Tournament
Black Tie Event
Sports/Athletic Event
Musical Event
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Business Learning Terms
Microsoft Yahoo Search Marketing Deal
Posted in All About Brands
Theres been lot of buzz around new Microsoft-Yahoo Search Marketing Deal. Deal is making waves in digital industry. As experts are saying, it is move to counter the search giant called Google. Both, Microsoft & Yahoo, are touting it a great move to break the monopoly of Google and offer users a better search experience.
I have another angle to talk on this deal. Here are my points:
1. Google remains top of mind of almost every net user. In India, Google has more than 70% share of the search pie. Rest is all scattered between Yahoo, Microsoft and other players. How is this deal going to topple Google from users Top of Mind is something would be very interesting to see? I think, this will decide about the efficacy of this deal.
2. Lets talk about User Experience. Both Yahoo n Bing, they dont allow me to refine the search query whereas Google gives the user to refine their search results by using the Broad Match, Exact Match in search query etc . Google also allows the users to search for something within a particular site. Something which is missing in Bing as of now.
The chart below shows traffic on various search engines in India. Google is way ahead of the race
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