About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
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STRATEGY We start by immersing ourselves in your brand, industry, target audience, unique challenges and opportunities for success.
CREATIVE We create experiences that are authentic, tell your story, engage your audience, make a personal connection, alter perception and influence decisions.
DIGITAL We incorporate interactivity into all engagement phases: augmented reality, data capture, games and visual engagements
PRODUCTION We map the experiences across multiple brand touch points: tradeshow exhibits, events, meetings and conferences, consumer activations, mobile marketing and road shows, pop up engagements and more.
MANAGEMENT We develop a plan for strategic deployment: budget management, venue research and site inspections, procurement and contract management, value engineering, geographic production planning, operations and logistics management, program management, onsite coordination and management and post program services.
MEASUREMENT We implement a proven model for evaluating experiential programs: using a set of qualitative and quantitative techniques to identify the level of business opportunity created the impact on the brand affinity, relationship impact and the quality of experience.
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Business Learning Terms
B2B Channels
Business to Business (B2B) marketing refers to a market where other businesses, not end consumers, are the purchasers of the goods and services.
All these are considered business to business transactions.
Like Business-to-consumer marketing, business to business also employs different channels, such as e-commerce or physical stores.
Many business-to-business transactions involve large sums of money, because generally the business will buy in large quantities.
One of the major differences between business-to-business (B2B) transactions and business-to-consumer (B2C) transactions is the type of online (e-commerce) interaction.
Field Activity
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