About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
Dirty data is ugly data.
Dirty data is ugly data.
At brand activation, we believe more data means more opportunity. But in order to capitalize, a proper exploration and mining process that combines existing and potential sources and extracts and transforms information into an understandable, sustainable structure is essential.
We’ll identify all the data sources available within your organization, determine which are most relevant, and which need to be enhanced through the use of external data. Then, through an advanced hygiene and standardization process, we enhance this information to provide the foundation for insights and activation.
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