Field Sales Promotions & Merchandising Services
Brand Activation Agency
At Brand Activation, we specialize in Field Sales Promotions and Merchandising—two powerful tools that help brands drive retail visibility, improve product placement, and accelerate sales across traditional and modern trade channels.
With over 10 years of expertise and successful activations for top brands and startups alike, we offer end-to-end field marketing solutions that deliver real impact on the ground. Our trained field force, structured execution model, and data-driven approach make us a trusted partner for nationwide sales growth.
What is Field Sales & Merchandising?
Field Sales Promotions involve sending a skilled sales team directly to retailers, distributors, and potential business partners to promote products, generate orders, and build trade relationships. It’s ideal for brands aiming to expand their retail footprint, especially in general trade and B2B channels.
Merchandising focuses on how your product is displayed and promoted at retail outlets. We ensure your brand gains the visibility it deserves—through shelf stocking, POSM deployment, in-store branding, and visual compliance.
Together, they create a seamless strategy for visibility, engagement, and conversion at the point of sale.
Services Offered Under Field Sales & Merchandising
Retail & General Trade Sales Drives
Our field sales team visits targeted retail shops to promote your products, take orders, explain schemes, and influence purchase decisions—especially effective for FMCG, personal care, food, and beverage categories.
Modern Trade Promotions
We provide in-store promoters, brand ambassadors, and visual display teams to support your brand inside large retail chains, supermarkets, and modern trade outlets.
Product Placement & Shelf Optimization
We ensure your products are properly stocked, well-placed, and follow visual merchandising norms to attract attention and increase conversion at the store level.
POSM Design & Deployment
From shelf wobblers and danglers to standees and tent cards—we design, print, and install Point-of-Sale Marketing material to boost your in-store presence.
In-Store Brand Engagement
We deploy trained staff to conduct product demos, sampling, and promotional offers to engage walk-in customers and boost impulse purchases.
Outlet Mapping & Beat Planning
We help brands identify and prioritize their ideal outlet mix by mapping retail locations, setting up beat plans, and ensuring 100% coverage of the target area.
Retail Staff Training
For product launches or brand push campaigns, we train retailer staff and in-store teams to better understand your offerings and support your objectives.
Field Reporting & Analytics
Every activity is tracked through real-time dashboards—covering outlet visits, order volume, promoter attendance, stock status, and campaign photos.
Our Execution Process
Briefing & Goal Setting
Territory Mapping & Resource Planning
Hiring & Promoter Training
Execution With Real-Time Monitoring
Field Feedback & Competition Analysis
Final Reporting & Next-Step Planning
Why Choose Brand Activation?
✔ 10+ years of field activation and retail marketing experience
✔ In-house field sales & merchandising staff
✔ Strong backend team for logistics, tracking & MIS
✔ Operations across metros, Tier 1, 2, and 3 markets
✔ Transparent execution and real-time reporting
✔ Trusted by India’s top FMCG, beverage, personal care, and D2C brands
What Our Clients Say
“Brand Activation helped us achieve 100% coverage in our launch markets with high-quality promoters and great reporting. We saw a 30% lift in trade orders within weeks.”
– Trade Head, Beverage Brand
“Their merchandising support improved our shelf visibility and brand recall significantly in general trade outlets.”
– Regional Sales Manager, FMCG Company
Let’s Build Your Brand Presence at Retail
If you’re looking to increase product visibility, boost store-level sales, or execute a retail push, our Field Sales & Merchandising Services can deliver measurable results.
📍 Headquartered in Mumbai & Pune, serving clients across India.
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