About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
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Brand Activation Network
In order to give our clients the best services possible all under one roof, Brand Activation operates within a network of specialist partners, to provide you with the best services in:
PR & Media Management during and post-event
Digital requirements
Marquees & Tent structures
Exhibition Stand production
Event branding print & production
Event equipment and furniture rentals
Audio-visual rentals and support
Photography & Videography
Special catering & F&B
Promotional items production
Promotional staff, security,
valet & Talent Booking
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Pepsis Spoof On Thums Up
Posted in All About Brands
With summer setting in, cola giants have really turned the heat on each other. First, coca-colas Sprite spoofing Pepsis YOUNGISTAN campaign(http://www.youtube.com/watch?v=0_N-FVryV1I). Following the suit was Pepsi, taking on Thums Up commercial(http://www.youtube.com/watch?v=fJxTQvdTsIY). I really enjoyed watching Pepsis answer to Thums Up. Must say, its a good job by ad agency. But there is flip side to it also. It is the first time when Pepsi as a Mother Brand has taken on any such spoof. Coke, as a main brand, has never deviated from the brand vision. They let the other brands( Thums Up, Sprite) to take care of all such campaigns. Pepsi should have avoided this direct confrontation. The spoof(Sprite) could have been easily taken care of by any of their non-cola brand like Mountain Dew.
But what I am sure is that both the brands will add to each others GRPs. But who takes the cake is still remain to be seen. Lets just sit and enjoy the summer while both the brands are sipping each oth
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