What is Event Management?
Event management consists of all the activities related to running and coordinating any type of private or corporate events, such as conferences, exhibitions, trade shows, fashion shows, product launches, training events, networking events, etc. Event management includes several stages: event design, planning, coordination, execution, follow-up, and evaluation. Common event management activities include planning, budgeting, scheduling, selecting venues and vendors, coordinating event production, contracting speakers or entertainers, and planning the event decor. Some companies organize their own events, whereas others outsource event management companies or PR agencies.
Are you hosting a networking event for companies in your industry? Will you be organizing an international conference? Are you planning for the annual party where you will be giving public recognition to your best staff? Event managers can help you create events of all sizes, for any kind of audience. Will you be launching a new product line soon? If so, you will need a professional launch event that showcases the qualities of your products. Are you already thinking about your next fashion show? An experienced event manager can help you design and plan it, from A to Z.
Event management companies rely on seasoned event managers, a large network of suppliers and vendors, as well as event marketing skills. As such, event management companies help you save time and money, while offering you and your guests a flawless experience. By working with an event manager, you will be able to reclaim your time and use it on other important projects. Also, by letting a professional event manager apply their best skills to your event, you will demonstrate your companys commitment to the values of professionalism and effectiveness.
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Microsoft Yahoo Search Marketing Deal
Posted in All About Brands
Theres been lot of buzz around new Microsoft-Yahoo Search Marketing Deal. Deal is making waves in digital industry. As experts are saying, it is move to counter the search giant called Google. Both, Microsoft & Yahoo, are touting it a great move to break the monopoly of Google and offer users a better search experience.
I have another angle to talk on this deal. Here are my points:
1. Google remains top of mind of almost every net user. In India, Google has more than 70% share of the search pie. Rest is all scattered between Yahoo, Microsoft and other players. How is this deal going to topple Google from users Top of Mind is something would be very interesting to see? I think, this will decide about the efficacy of this deal.
2. Lets talk about User Experience. Both Yahoo n Bing, they dont allow me to refine the search query whereas Google gives the user to refine their search results by using the Broad Match, Exact Match in search query etc . Google also allows the users to search for something within a particular site. Something which is missing in Bing as of now.
The chart below shows traffic on various search engines in India. Google is way ahead of the race
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