About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
More customers. Better quality. Lower costs.
More customers. Better quality. Lower costs.
A good list broker is a key factor in achieving your marketing goals. Aside from list recommendations and price negotiations, they should also be your advisor on how market trends, modeling, co-ops, optimization, and digital integration will contribute to the bigger picture.
We have list brokers with decades of experience who still bring fresh, new ideas to the table. With these combined perspectives, our list brokerage team can improve even the most refined list plans, using their knowledge to guide you on every aspect of your direct mail program.
Research & Discovery
It seems like common sense, but understanding who you are, where youve been, and where you want to go is critical to delivering ahead of expectations. Before getting to work, your brand activation brokerage team immerses itself in your brand and learns about your customers, your objectives, and the current state of your business. We analyze your direct mail history including past lists, costs, packages, mail schedules, results, and can evaluate long term value data when available.
Planning & Negotiations
brand activation is fortunate to have deep experience in many different markets but were smart enough to know that no one formula works for all mailers in a sector. We take a custom approach to each campaign with new ideas for lists and segments to expand your mailable universe – and ways to improve your response with smart selects, custom models, optimizations and digital complements.
Our experienced list brokers represent some of the top mailers in the industry and have formed relationships with all the major list managers. These managers know and trust us, and rely on our continued business, giving us the negotiating power to drive down your list costs and better your exchange relationships.
Analysis & Reporting
There is no down time at brand activation. When were not planning for your next campaign, were evaluating the performance of the last one or brainstobrand activationng new approaches. Our clients have come to appreciate our unsolicited ideas and depend on our expertise and advice.
Our standard brokerage reports are comprehensive and custom reports are always free. If theres a report you need that will assist you in your goals, all you have to do is ask.
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more-customers-better-quality-lower-costs
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