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About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
Atl Campaigns operation in mumbai
At brand activation E&E, we go about building Strategic Events, Roadshows, In-mall events, Sponsorship Marketing, Destination Marketing, Trade Shows, Mega Retail Promotions (DSMG, ADSS), Industry Conferences ( World Pearl Forum, Fragrance Foundation, City of Gold Conference, Sports Summit) and Sports Events ( WSC, Shekha Hind Tournament)
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Business Learning Terms
B2C Channels
A business-to-consumer market, or B2C, is the sale of goods and services from individuals or businesses to the end user.
There are two main channels for business-to-consumer selling.
The first is the traditional “brick-and-mortar” store a physical location for consumers to visit.
Business-to-consumer e-commerce reduces transaction costs by increasing consumer access to information and allowing them to find the most competitive price for a product or service.
Define a business-to-consumer market, and the strategies marketers use to target consumers
Free Sampling Activities
brand activation meaning promotional hangers
promotion strategy marketing
activation sports marketing
trade show promotional items n event management companies
dynamic events and promotions promotion activity