About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
OUR CAPABILITIES
STRATEGY
We start by immersing ourselves in your brand, industry, target audience, unique challenges and opportunities for success.
CREATIVE
We create experiences that are authentic, tell your story, engage your audience, make a personal connection, alter perception and influence decisions.
PLAN
We incorporate interactivity into all engagement phases: augmented reality, data capture, games and visual engagements
EXECUTION
We map the experiences across multiple brand touch points: society activation, mall activation, tradeshow exhibits, events, meetings and conferences, consumer activations, on field and road shows, pop up engagements and more.
MANAGEMENT
We develop a plan for strategic deployment: budget management, venue research and site inspections, procurement and contract management, value engineering, geographic production planning, operations and logistics management, program management, onsite coordination and management and post program services.
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our-capabilities
In-Shop event firm in pune
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