brand activation EVENTS AND EXHIBITIONS
Looking for your partner in events start a discussion today. Lets connect the dots
At brand activation E&E, we go about building Strategic Events, Roadshows, In-mall events, Sponsorship Marketing, Destination Marketing, Trade Shows, Mega Retail Promotions (DSMG, ADSS), Industry Conferences ( World Pearl Forum, Fragrance Foundation, City of Gold Conference, Sports Summit) and Sports Events ( WSC, Shekha Hind Tournament)
We provide an end-to-end service. From a client brief, we flush out ideas and bring them to life. We are trusted by Mumbai Events and Promotions Establishment to roll out mega city wide promotions such as Dine and Win campaign, Mumbai Food Festival and similar activations for Shopping centers to promote Shopping in Mumbai. As the leader in such Mega concepts we are retained by Qatar Tourism Authority to partner with their Summer Mall Promotion called Shopping Fun and were recently contracted by Abu Dhabi Tourism and Culture Authority to conceptualize and execute the Abu Dhabi Summer Season Shopping Mall Promotions.
We partnered with some of the biggest global banners like Emaar to roll out events such as The Vogue Fashion Show at Mumbai Mall, The World Pearl Forum, Sport Accord, The City of Gold Conference, Mumbai Shopping Festival International Roadshows and Product launches for several brands including Police, Escada, Givenchy and Chopard.
We are unchallenged in In-mall events. We customize to suit the mall requirement in bringing world class events.
How to work with us
Working with our team is simple. Just get in touch with them or schedule a meeting to discuss your event needs and they can take it from there. They will make sure that you are an integral part of the decision process and you will know that your event with us will be of the highest quality.
Our team also works on a turnkey system, where you can send them a brief of the event and they can get back to you with a proposal and an estimate.
Mall Events
We at brand activation have years of experience in bringing high class events to Malls including Stage Shows, Roaming Acts, Fashion Shows. We also manage the Mall promotions with activations to promote footfall. As a company we manage The Mumbai Shopping Malls Group and run activations throughout the year. We have also successfully executed events for the Abu Dhabi and Qatar Government sectors of Tourism and Culture.
Stage Shows
Roaming Acts
Kids Activity Stations
International Shows
Product Launches
As with any product, the launch creates a big impact in the market. We here at brand activation ensure that your product is launched in the right market, to the right Target Audience and with the extra impact and oomph.
Store Launches
Fashion Brand Launch
Product Launches
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Business Learning Terms
Is it really that simple? Consumers are people that consume? On one level, yes. Its that simple. But, people are complex. People are logical. They want to maximize experiences through rational choices. And, people are emotional. They want to drive fast cars and feel sexy. People are logical and emotional. People are Mr. Spock AND Captain Kirk, lol.
People are logical + emotional and our job as advertisers is to understand what motivates them in order to best position our brands to attract consumers.
Heres a little exercise: Where are you right now? In a classroom? Library? Public transit? At home in your room? Res Hall? Driving? Not cool. Okay, look at the people around you. Can you stare at anyone without being noticed? Study someone nearby for a few moments. Watch their habits. Look at them breathing. Watch their eyes blinking. Are they smiling, or lost in thought, or talking? Are they looking at their phones or studying? What are they thinking about? Pizza? Dating? Clothes? School? Work?
People are incredibly fascinating! An entire universe can be found in every individual. Their thoughts, habits, feelings, preferences, culture, rituals, spirituality, lifestyle Thats the whole world wrapped up in one person!
Source: Professor Coal. Consumer Behavior and Advertising. evaeva. Boundless, 06 Jul. 2016. Retrieved 14 Aug. 2016 from https://www.boundless.com/users/353523/textbooks/evaeva/understanding-the-consumer-the-planning-process-527/understanding-the-consumer-the-planning-process-528/consumer-behavior-and-advertising-530-18077/
Source: Professor Coal. Understanding The Consumer + The Planning Process. evaeva. Boundless, 11 Aug. 2016. Retrieved 14 Aug. 2016 from https://www.boundless.com/users/353523/textbooks/evaeva/understanding-the-consumer-the-planning-process-527/understanding-the-consumer-the-planning-process-528/understanding-the-consumer-the-planning-process-529-18076/
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