About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
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Challenges we solve
Meeting the challenges of a new brand world with brand new tools.
The right combination of experience, creativity and above all discipline unlocks the power of new media by aligning each and every element not only with the character of the brand, but also in a style and tone that is appropriate to the medium thus gaining share of mind and market.
Choosing the right channels is a combination of science, talent and intuition. Getting it right is vital not least because it maximizes the return of resources invested in managing the creative properties of the brand. When you cant do everything you have to choose the right things to do and you have to do them better than everybody else.
The Turnkey Solution that unlocks brand potential
A turnkey solution is of course, a system that can be instantly and seamlessly integrated into your current business processes. In the modern communication environment speed to market is a matter of survival.
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Business Learning Terms
Launching a new product into the market can be a worrying time for both, new start-ups and industry veterans. Whether a product catches on in the market or not sometimes depends solely on how the product launch is handled. Having launched hundreds of products, that too successfully, we have achieved sound knowledge about the what, where, when and why of launching a product into the market.
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