Above the line, below the line, were not even sure there is a line anymore, were just an independent agency with a world-class team of creative marketing & media specialists, helping drive brand fame.
Our focus is getting people engaged and talking about your brand, delivering clear commercial returns. The Brand activationContentment Model sits at the heart of what we do. We take your brief and via PrettyBlack & White (our Strategic Planning function), drill into your objectives, look at your audience insights, analyse your data, look at your influencers and maybe even use Grapevine or our Media Panel to test our ideas.
This ensures that we have a clear strategic direction, creative proposition and messaging hierarchy, binding our creative output together.
Were not bound by conventions as to how we construct a campaign, but well always provide strategic counsel as well as coming up with an idea or two.
That might mean we create a stunt, a film, an interview, a consumer experience, a press trip, a party, an app, a tweet, a celebrity, a game, a brand partnership, a promotion, a research study, a film, a press release, a festival, an event
the list is endless. But getting people talking and the media writing is always key to what we do (because why else bother spending your money with us, youd be better off buying media. We just think earned media is more exciting).
If you fancy joining us as we go about trying to create life defining moments for Clients, their Brands and ourselves, why not pop in for a cuppa.
The Big Kick is all about making
great stories for our clients’ brands,
through intelligent strategy, award
winning creative and flawless delivery.
We have people who are experts in shopper marketing, retail marketing, sales promotion, digital/mobile and experiential marketing.
Brands have an on-going ‘story’ with their consumers, where every touch point needs to deliver a message that is relevant. Reaching the right audience at the right time. We look at the business challenge, develop a strategy delivered via the most effective channels and create a message that will move consumers to interact with the brand.
It’s actually a never ending story. As the campaign results come in we evaluate and refine. We’ve always got our eyes on what’s happening in the marketplace, keeping our clients’ brands ahead of the game
We get excited about working with great clients
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Business Learning Terms
Society activation helps you get to your target consumer in an environment they are comfortable in. It is ideal for engaging the whole family or any particular demographic within the family. It has been a fixed part of the marketers bag of tricks but with time has grown more important because of the increase in the sizes of co-op housing societies. They are ideal because they allow for direct interaction between the consumer and a brand. The fun and friendly atmosphere in which society activations are conducted make them a memorable event in these societies.
Schoo Campaigns
b2b brand why door to door sales is good
promotional promo Sales Team
brand activation model
corporate giveaways efactor
event gifts sales promotion premiums