Initiated and founded by Baiju Kurieash in 2007, Brand Activation Management and Marketing Consulting was with a clear vision to offer integrated marketing services in the futuristic city of Mumbai. The citys vision and progress has created a perfect setting for laying foundation for such a wonderful concept.
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The integrated Marketing Services offers Marketing, Social Media, Public Relation, Events, Management, Human resources , Creative, Media Buying and Turnkey Marketing Projects. We looked to work with the visionary projects of Mumbai not just with international organizations. Our commitment is deep routed in spreading the spirit and vision of this great city and region.
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Pepsis Spoof On Thums Up
Posted in All About Brands
With summer setting in, cola giants have really turned the heat on each other. First, coca-colas Sprite spoofing Pepsis YOUNGISTAN campaign(http://www.youtube.com/watch?v=0_N-FVryV1I). Following the suit was Pepsi, taking on Thums Up commercial(http://www.youtube.com/watch?v=fJxTQvdTsIY). I really enjoyed watching Pepsis answer to Thums Up. Must say, its a good job by ad agency. But there is flip side to it also. It is the first time when Pepsi as a Mother Brand has taken on any such spoof. Coke, as a main brand, has never deviated from the brand vision. They let the other brands( Thums Up, Sprite) to take care of all such campaigns. Pepsi should have avoided this direct confrontation. The spoof(Sprite) could have been easily taken care of by any of their non-cola brand like Mountain Dew.
But what I am sure is that both the brands will add to each others GRPs. But who takes the cake is still remain to be seen. Lets just sit and enjoy the summer while both the brands are sipping each oth
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