About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
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Brand Activation started working with Qatar Tourism Authority in their preparation to launch the first event Shopping Malls Promotion in Doha. Brand Activation extended its expertise to conceive and implement the shopping promotion within the malls. Our Expert team is always at your service for turnkey strategic marketing projects.
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Business Learning Terms
B2C Channels
A business-to-consumer market, or B2C, is the sale of goods and services from individuals or businesses to the end user.
There are two main channels for business-to-consumer selling.
The first is the traditional “brick-and-mortar” store a physical location for consumers to visit.
Business-to-consumer e-commerce reduces transaction costs by increasing consumer access to information and allowing them to find the most competitive price for a product or service.
Define a business-to-consumer market, and the strategies marketers use to target consumers
b2b Activities
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