Bringing human appeal back to brand communications.
We fit the work to the human, not the other way round.
Everything we do reflects how information is noticed and acted upon by the brain across its left and right hemispheres
known as lateralisation.
This helps us to create strategies, branding and multi-channel campaigns that drive action, from strategic development, ideation and creative to final delivery and measurement.
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Microsoft Yahoo Search Marketing Deal
Posted in All About Brands
Theres been lot of buzz around new Microsoft-Yahoo Search Marketing Deal. Deal is making waves in digital industry. As experts are saying, it is move to counter the search giant called Google. Both, Microsoft & Yahoo, are touting it a great move to break the monopoly of Google and offer users a better search experience.
I have another angle to talk on this deal. Here are my points:
1. Google remains top of mind of almost every net user. In India, Google has more than 70% share of the search pie. Rest is all scattered between Yahoo, Microsoft and other players. How is this deal going to topple Google from users Top of Mind is something would be very interesting to see? I think, this will decide about the efficacy of this deal.
2. Lets talk about User Experience. Both Yahoo n Bing, they dont allow me to refine the search query whereas Google gives the user to refine their search results by using the Broad Match, Exact Match in search query etc . Google also allows the users to search for something within a particular site. Something which is missing in Bing as of now.
The chart below shows traffic on various search engines in India. Google is way ahead of the race
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