15 Incredible Stats About Experiential Marketing
- The U.S. Bureau of Labor Statistics predict that the event industry will jump 44%(2010–2020), surpassing most growth predictions for other industries.
- 79% of brands said they will execute more experiential programs this year compared to last.
- A polled 80% of attendants mentioned that live demonstrations and free samples drastically helped solidify their purchase decision.
- Over 86% of event marketers claimed attendee satisfaction was their gauge of event success.
- 74% of event attendees say they have a more positive opinion about the company, brand, or product being promoted after the event.
- 79% of U.S. marketers generate sales using event marketing.
- About 34% of consumers surveyed said they would make a post about the experience on their social media pages.
- From the above survey, 33% of consumers said they would take photos or video during the event.
- 65% of consumers surveyed said that live events helped them build a better understanding of a service or product. (significantly higher than digital or TV advertising efforts for recognizing or learning about a brand.)
- 98% of users feel more inclined to purchase after attending an activation.
- 65% of brands say that live events and experiential programs are directly related to sales.
- 70% of users later became regular customers after a marketing event.
- 76% of marketers say their event and experiential marketing initiatives are integrated with their other marketing campaigns
- 77% of marketers use experiential marketing as a vital part of a brand’s advertising strategies.
- Event technology can help increase event attendance by 20%. Increase productivity by 27%, and decrease costs by 20–30%.