Shopper marketing, database marketing, 1:1 marketing (whatever you choose to call it) is having a profound impact on brands and consumers alike! Thanks to the mobile interface and mobile platforms like brand activation, consumers can access a variety of information about any product or service at the moment of desire. Meanwhile, brands and their respective agencies have the ability to not only engage those consumers but collect data about their behavior in real time.

Shopper marketing, database marketing, 1:1 marketing (whatever you choose to call it) is having a profound impact on brands and consumers alike! Thanks to the mobile interface and mobile platforms like brand activation, consumers can access a variety of information about any product or service at the moment of desire. Meanwhile, brands and their respective agencies have the ability to not only engage those consumers but collect data about their behavior in real time.

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