About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
Atl Campaigns Job in pune
WHO WE ARE
We’ve come a long way since we opened our doors in 2007. While the world of marketing communication has changed dramatically, our work still revolves around our core belief that big and sustainable ideas are the key to successful campaigns. This is what has worked in the past and we believe will continue to work in the future no matter how complex and wired the world has become. Once the single minded thought has been conceived, our processes and structures are designed to complement that. From strategic communication planning to outstanding creative execution of the big idea, there is certainly a method to our madness. At the end of it all, we measure and evaluate the campaign so that the effectiveness is gauged and our next big idea becomes even bigger.
APPROACH
Call it chemistry or magic, our team enjoys producing innovative work. We believe creativity is not a one-department function. It’s a way of life for all of us. The world does not need another generalist agency. It is specialization that has been the key to our success. Expertise of our people is the only valid reason why multinational brands, although aligned with their global advertising agencies, still prefer to work with us.
ADVERTISING
What differentiates good from great is the big idea. And big ideas don’t pop up like light bulbs in the minds of creative people. They require research, customer insight, strategic thinking and outstanding creative thinkers. For over a decade now, we have worked with the best of brands making their cash registers ring constantly. We are passionate about every single brand we handle big or small and this has resulted in creating outstanding communication solutions.
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Business Learning Terms
Brands and Blogging
Posted in Uncategorized
Brands and blogging dont enjoy a marriage made in heaven. Blogs have the power to change behaviour. If your brand is going to blog you need to understand what you want to change about it. This is uncomfortable because brands usually like changing consumer behaviour not the other way round. There are no old or new media there are communications media and social media. Communications media are the natural habitat of brands. Their use of social media is problematic. Social media demand that you trade control for influence. Unless brands are happy with this they should stay out of social media. Just use it to listen to the conversation. Social media is all about conversation. Brands only have a role if they can make the conversation more interesting. Media is only interesting as content distribution vehicle. And increasingly it will be free to use. Measureability of social media is an issue for brands. So far, social media cant be measured so lets stop trying. We have to get comfortable with managing the immeasurable.
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