About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
Atl Campaigns Activation in mumbai
Bringing human appeal back to brand communications.
We fit the work to the human, not the other way round.
Everything we do reflects how information is noticed and acted upon by the brain across its left and right hemispheres
known as lateralisation.
This helps us to create strategies, branding and multi-channel campaigns that drive action, from strategic development, ideation and creative to final delivery and measurement.
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Business Learning Terms
Defining Consumers
A consumer is a person (or group) who pays to consume the goods and/or services produced by a seller (i.e., company, organization).
It is important to note that consumers (or customers) play a vital role in the economic system of a nation.
In the fields of economics, marketing and advertising, a consumer is generally defined as the one who pays to consume the goods and services produced by a seller (i.e., company, organization).
It is important to note that consumers (or customers) play a vital role in the economic system of a nation .
Example of an open food market in Vienna, showing how consumers play an important role in a nation’s economy
Market Event
brand activation group name something sold door to door
promotional printing
baa conference 2013
advertising merchandise for businesses exhibition organisers
promotional stuff
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wat is brand activation
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